On YouTube Shorts, the crucial metric is "Viewed vs. Swiped Away". If more than 30% of users swipe away before 5 seconds, YouTube kills the video's distribution.
Burnt-in kinetic captions immediately signal value and clarity to the viewer, stopping the thumb from swiping.
💡 Top Shorts Subtitle Strategies:
- Bebas Neue / Montserrat Typography: Clean, heavy letterforms that look razor-sharp on mobile.
- Audio SFX Sync: Pair keyword scale pops with subtle whooshes or coin-dings.
- Two-Pass Layer Highlighting: Highlight active spoken words with bright marker boxes that never overlap text.
Create YouTube Shorts with Editoria.in!